: Before creating any visual, you must identify your audience (who they are), the mechanism (how you will communicate), and the action (what you want them to do).

The book outlines six key steps to transform raw data into a compelling narrative:

: Condense your main point into a single, actionable sentence that conveys your unique point of view and what is at stake.

: Use pen and paper for initial storyboarding to avoid getting bogged down by the limitations or "smart" defaults of presentation software. Available Editions and Related Resources