The Strategic Drucker: Growth Strategies And Ma... -

: He identified only two essential functions for any enterprise: marketing and innovation . All other functions are merely costs.

: Preparing for long-term social and demographic shifts that will impact global business. Practical Application The Strategic Drucker: Growth Strategies and Ma...

: The concept of planned abandonment , where a company must stop doing what is no longer productive to free up resources for the future. : He identified only two essential functions for